Resources Library by ANA

Capturing the implicit mind

This paper focuses on how the qualitative/quantitative technique of Free-Choice Profiling was used to better understand consumers' unconscious and emotional reactions to fragrances in liquid fabric softener products via images, memories, emotions and...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Kristin Wiacek, Ruth DiCasoli, Greg Stucky

May 15, 2005

Quantifying brand experience value

This paper defines experience value as one of customer benefits, and analyzes its correlation with brand loyalty and its influential factors to perceived quality by quantifying the perceived quality of a brand in which experience value is...

Catalogue: Asia Pacific 2005

Author: Kazuo Sonobe

Company: Nikkei Research Inc.

March 13, 2005

Going the extra distance

The authors provide a case study that gives an inside view of the evolution, set up and implementation of an on line continuous customer experience monitor. This paper examines the process, the challenges and key learnings resulting from this...

Catalogue: ESOMAR Net Effects 2001

Authors: Galina Mitchelhill, Claire Love

February 11, 2001

Consuming values

The paper focuses on the shifting relationship between consumers and objects of consumption. It suggests that postmodern consumption in which experiential consumption is foregrounded forces us to rethink boundaries between researchers clients and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Rita Denny

September 1, 1999

The Dutch media experience and values study

As in many countries advertisers in The Netherlands have come to realise that reach figures and ratings are only half of the story. This paper describes a study concentrating on how customers experience the media. A total of 1 077 individuals...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Alfred E. Bronner

Company: Veldkamp Marktonderzoek

June 15, 1999

Recruitment criteria of focus groups

To guide the decision of whether or not to recruit participants with previous experience in attending group discussions, we summarize data from experimental research carried out since 1987 in Spain. The effect of participants' previous experience and...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Amparo Pastor, Susana Rubio

September 1, 1996

Methodological research update

The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Barry Cook, Rachel Mueller-Lust

Company: Nielsen

June 15, 1996

What customers want

With the major trends in the automotive industry pointing towards increased consumer power, the ability of manufacturers to satisfy customers is, more than ever, a pre-requisite for success. As manufacturers struggle to differentiate their products...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Author: David Sargent

Company: JD Power

June 15, 1996

Which factors influence the extensiveness of the buying process of farmers?

The extensiveness of the buying process refers to the amount of information acquisition and alternative evaluation with respect to the purchase of a mean of production. Knowledge about the determinants of the extensiveness of the buying process is...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Maarten Kool

June 15, 1992